This post is a sponsored guest post by Campaign Monitor.
This year one of my New Year’s resolutions is to look for ways to grow my blog readership. I’ve come a long way since the days when my mom and sisters were basically the only people who visited Grits & Chopsticks with any regularity, but I’m still working to expand my online presence. Expanding my reach in turn helps grow my blog’s income, which comes mainly in the form of advertising. As a part of that effort, enticing my current e-mail subscribers to click through to my website is a key component to ensuring actual visits to my blog. That makes the design and functionality of my emails, which go out to my e-mail list subscribers, really important.